During this one-day event, 630 Massage Envy centers in the U.S. will offer $49 one-hour massage therapy sessions, with $15 from each massage directly benefiting local Susan G. Komen for the Cure Affiliates.
Additional donations will also be accepted, and all funds raised go to support breast cancer education, screening and treatment initiatives in communities across the United States.
“We are proud to join forces with Susan G. Komen for the Cure for the sixth consecutive year. We take great pride in the support we provide this worthy organization,” said Massage Envy CEO David Humphrey.
Since the first Massage for the Cure event in 2005, Massage Envy has raised over $1.4 million for Susan G. Komen for the Cure.
This year, Massage Envy’s goal is to raise $500,000, with 630 Massage Envy centers in 42 states participating.
Massage Envy is a leading provider of Swedish Massage, Deep Tissue Massage and other customized types of massage therapy.
In 2009 alone, it says, nearly 200,000 women and men in the United States were diagnosed with breast cancer, and more than 40,000 succumbed to the disease.
And a woman is diagnosed with breast cancer every three minutes and the disease claims another life every 13 minutes.
Massage for the Cure is an annual, one-day massage therapy event. It is hosted by Massage Envy and benefiting Susan G. Komen for the Cure, a global initiative to end breast cancer.
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement.
Komen for the Cure is a grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures.