Car company Mazda has announced the debut of a new television commercial called “Revolution”. In deciding how to cut through the noise and clutter of such a high-profile sports weekend, Mazda North American Operations (MNAO) decided to launch Revolution from the inside out.
Starting on Friday, the company began reaching out to nearly two million Mazda employees, dealers, customers, owners, enthusiast clubs and others across the U.S. who have said they want to learn more about the company.
They were encouraged to share the spot across their personal social networks, as Mazda shares it across its networks. Beginning on game day, Sunday Feb. 5, Revolution will play on television in select local markets and be launched on Mazda’s Facebook and YouTube pages. Starting today, Feb. 6, Revolution will run in national and local television and web rotations.
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“Mazda has always been a company that defies convention,” said Don Romano, chief marketing officer for MNAO. “When we sat down to decide where we were going to debut our new brand message, we knew that, with this being one of the biggest sports and advertising weekends of the year, we needed a new and innovative approach.”
The Revolution television spot will run as both a :30 and :60 second piece produced by Mazda’s communications partner, The Garage Team Mazda, based in Irvine, Calif.
The piece features the edgy beat of blues legend Bo Diddley singing the striking “Road Runner”, and shows image of many of the Mazda cars like the Miata, RX-7, Le Mans race-winning 787B, 1967 Mazda Cosmo, to modern interpretations of the Mazda brand such as the 2012 SKYACTIV Technology-equipped Mazda3 and 2013 Mazda CX-5 compact crossover SUV.
It reminds viewers again that “if it’s not worth driving, it’s not worth building”, and that those are the only cars and SUVs that the company will produce.
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