Online Test Drive with New Outlander Sport

Mitsubishi Motors North America (MMNA) will host Mitsubishi Live Drive, which is claimed to be the world’s first online test drive of an actual vehicle utilizing interactive remote control of the company’s latest automotive creation, the all-new 2011 Outlander Sport.

During November 1-10, 2010, U.S. residents who are 18 years and older with a valid driver’s license will be able to register to have the chance to take a virtual jump behind the wheel to drive the 2011 Mitsubishi Outlander Sport.

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It is a 5-passenger compact crossover vehicle (CUV) with high-tech features normally associated with expensive high-end vehicles that starts at only $18,495, says the company.

Available amenities include a panoramic sunroof with LED accent lighting; a 710-watt Rockford-Fosgate sound system with 10-in. subwoofer; a 40GB HDD DVD-based navigation system with a large, 7-in. touch-screen.

It addition, it will come with real-time traffic and storage for up to 3,000 songs; a quick-shifting continuously-variable transmission (CVT) with magnesium-alloy steering column mounted paddle shifters; One-touch Start/Stop (OSS) engine switch; and an electronically controlled All-Wheel Control (AWC) system.

Using a combination of remote control software and hardware and a unique system interface, participants will be able to take an actual 2011 Outlander Sport for a virtual spin on a closed course from their personal computers.

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“We have worked hard to devise a truly innovative marketing campaign utilizing cutting edge technologies to recreate a genuine Mitsubishi-experience that engages consumers upfront about the new 2011 Outlander Sport and the Mitsubishi Motors brand,” said Gregory Adams, VP of Marketing MMNA.

The online test drive is part of an integrated marketing effort that kicks off October 15th through January and includes television, print, digital and direct mail.

Participants will enjoy the feeling of literally being in the driver’s seat, believes the company. This experience gives the driver almost total control over the Outlander Sport. Drivers will be able to experience many of the Outlander Sport’s deluxe features while performing the test drive, plus enjoy the challenge of collecting vehicle “feature pods” while learning about this crossover’s cool tech features and amenities, the company says.

Those wanting to participate in the online test drive can start signing up on October 15 at the car’s microsite,, to obtain a code that can be used to queue for the live test drive on opening day, November 1st.

RMN News

Rakesh Raman