Pandora, a leading personalized radio service, and Mercedes-Benz have announced that they have partnered to feature Reba as a “Mom Who Rocks” and Javier Colon as a “Dad Who Rocks” in a national, cross-platform campaign, including web and mobile.
The series can be found respectively at www.pandora.com/momswhorock and www.pandora.com/dadswhorock.
The series, presented by Mercedes-Benz, showcases exclusive video interviews and artist-curated “mix tapes” and is part of a comprehensive campaign to launch the all-new Mercedes-Benz 2012 M-Class.
“This campaign is significant because we helped Mercedes-Benz align with artists that complement the brand’s overall campaign strategy and marketing goals,” said Heidi Browning, senior vice president of strategic solutions at Pandora.
By utilizing Pandora’s hyper-targeting advertising platform, Mercedes-Benz was able to reach music-loving Moms and Dads that fall into their target demographic of tech savvy families, while offering Pandora listeners an inside look into the personal, professional, and musical lives of Reba and Javier as they describe what it’s like to be a parent who rocks.
Reba (pictured above) is featured in a four-part “Moms Who Rock” video series, where she discusses her music, her sources of inspiration, balancing her career with having kids, as well as her hometown of Nashville, Tennessee.
“It’s important for me to connect with my fans in ways that touch their lives. Partnering with Pandora and Mercedes-Benz gave me a chance to talk about my favorite job of all, being a Mom and having a family,” said Reba.
In the “Dads Who Rock” series, Javier Colon, winner of NBC’s The Voice, shares what drives and inspires him and what he learned from his early career struggles, as well as family inspiration and how he stays connected to his family while on the road.
The four-part video series strengthens Javier’s connection with his fans and like-minded Pandora users. The announcement was made Monday, Oct. 3.
Photo courtesy: Pandora