Second Act from Yahoo! News has been nominated for a News and Documentary Emmy Award in the category “New approaches to news and documentary programming: arts, lifestyle and culture.”
A Yahoo! Studios original series featuring real life stories celebrating life, passion and reinvention, Second Act was the recipient of the 2011 National Edward R. Murrow Award for excellence in video feature reporting and a 2011 Webby Award for best online reality show.
Now in its second year, Second Act resides on Vitality (http://vitality.yahoo.com/) —a General Mills-sponsored channel on Yahoo! News, a news site.[ Also Read: Coca-Cola, Yahoo! Launch Digital Fashion Channel ]
Featuring content for the 45+ audience, the artistically shot, interview-narrated videos focus on charismatic individuals who have found or rediscovered a passionate interest or new career later in life. The series has an audience of over 630,000 unique visitors a month (June), says Yahoo! quoting web research company ComScore.
A recent Second Act episode featuring Laura Vikmanis, “the NFL’s oldest Cheerleader,” had more than 3 million viewers, claims Yahoo!. Following the debut of the episode, New Line Cinema optioned the story for a feature film.[ Also Read: The Rattrap Novel for Kids on Twitter ]
Another single episode about a man who downsized to an 89-square-foot house and reinvented both his lifestyle and career in the process was viewed by more than 7 million people.
Second Act is part of Yahoo! Studios’ portfolio of original programming, which produces over 26 original video programs each month, including Trending Now, Who Knew?, Breakout, and Ram Country.
The News & Documentary Emmy Awards will be presented on Monday, September 26 at a ceremony at Frederick P. Rose Hall, Home of Jazz at Lincoln Center, in New York City.
Photo courtesy: Yahoo!