Soha Ali Khan and Neha Dhupia Sport #WillsFashionTag

Soha Ali Khan
Soha Ali Khan

The Wills Lifestyle India Fashion Week claims to be the first fashion event for implementing RFID (Radio-Frequency Identification) technology through its #WillsFashionTag.

The Wills Lifestyle India Fashion Week AW’14 took place from March 26-30, 2014 in New Delhi, India.

Bollywood (Mumbai-based Indian film industry) actresses Soha Ali Khan and Neha Dhupia were spotted wearing these tags and posting pictures and status updates from Wills Lifestyle India Fashion Week.

Both were seen posing for selfies and updating their status by cheering for their favourite designers at the #WillsFashionTag booth.

[ Also Read: Wills Lifestyle India Fashion Week Goes Digital ]

“With the integration of modern technology at this edition of Wills Lifestyle India Fashion Week, we have created conversations both online and offline,” said Atul Chand, chief executive officer, Lifestyle Retailing Division, ITC.

Neha Dhupia
Neha Dhupia

ITC’s Wills Lifestyle stores offer a lifestyle wardrobe, covering the latest fashion trends for both men and women.

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Rakesh Raman