TripAdvisor, a leading travel site, has launched an integration with Facebook that instantly personalizes the site for each person who visits, surfacing reviews from friends, popular destinations among friends, and an interactive social map.
The integration is the next step in making travel planning even more fun, relevant, and social for travellers, said TripAdvisor Tuesday.[ Also Read: Is the TIME Right to Honor Zuckerberg of Facebook? ]
“More than half of TripAdvisor users have a Facebook account, and we wanted to make it easier for them to find the most relevant and social content quickly and share the experience with their friends,” said Steve Kaufer, founder and CEO of TripAdvisor.
Now when travelers come to TripAdvisor.com, while logged into Facebook, they will see the activities their friends have shared first, helping them to make more informed decisions when planning their own trip, the company says.[ Also Read: 10 Reasons Why Social Media Doesn’t Help ]
There are three levels of travel planning with this integration. First, travelers can see a map on the homepage revealing where their friends have been, to inspire them to visit a new destination.
Travelers can also visit a destination’s tourism page on TripAdvisor to read comments written by people they know.
And if travelers are researching a particular hotel, restaurant, or attraction, they will first see reviews written by their friends about that place.
Through Facebook, people will also have the power to control how and which information is shared.