How Walmart Helps Women-Owned Businesses Grow

Walmart shoppers will see a new logo featured on retail packaging of products from women-owned businesses, available both in-store and online.

As part of its overall strategy and goal to source more from women-owned businesses, Walmart supported the Women’s Business Enterprise National Council (WBENC) and WEConnect International, in collaboration with Rouge24, a women-owned graphics agency.

It has developed the “Women Owned” logo to help customers easily identify products made by women-owned businesses sold through any retailer. All women-owned businesses that are WBENC and/or WEConnect certified are eligible to display the logo on their product packaging.

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“By sourcing more products from women-owned businesses and making it easier for customers to identify those products at the shelf and online, we are helping to empower women and their families,” said Kathleen McLaughlin, president of the Walmart Foundation.

The products will be sold in Walmart stores and will have a presence on a new page launched to showcase products made by women-owned businesses.

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According to Walmart, women-owned businesses contribute over $1.3 trillion to the U.S. economy and women are responsible for more than 80 percent of consumer decisions made globally.

By featuring products from women-owned businesses, Walmart says it is driving sales growth and increasing customer knowledge and loyalty.

Walmart and the Walmart Foundation help people live better through philanthropic efforts.

Photo courtesy: Walmart