Hyundai Campaign Features Remixed Bob Marley Track

Hyundai unveiled Tuesday a new campaign for Assurance Connected Care with an all-new remix of “Three Little Birds” created by Bob Marley’s son and ten-time Grammy winner, Stephen Marley.

Hyundai’s past music-focused programs include the RE:GENERATION Music Project featuring Skrillex and members of The Doors, partnering with the Flaming Lips for the Super Bowl and most recently the GRAMMY’s Center Stage project.

Hyundai is now continuing its commitment and support of innovative music initiatives by working with Universal Music Enterprises and the Bob Marley family on the Legend: Remixed project.

[ Also Read: Honda to Drive the Big Music Festivals ]

Prior to its television debut, “Three Little Birds” will be available starting May 14 for free download to the first 15,000 fans through Hyundai’s Facebook and YouTube channels and also available for sale through all digital retailers.

The campaign breaks with a 30-second spot titled “Signs” which features the Hyundai Santa Fe, Sonata and Veloster. The execution takes viewers past typical road signs, but instead of the usual warnings, the signs feature worry-free sayings and helpful reminders like “Got your back,” “Care free lane ahead,” or “It’s all good.”

An additional three 15-second spots each highlight a key Assurance Connected Care feature – Monthly Vehicle Service Report, Maintenance Alert and Automatic Collision Notification. Creative was developed by Hyundai’s agency of record, INNOCEAN USA, and directed by Philippe Andre.

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Rakesh Raman