Message from Earth: Organic Matters

Anvil Knitwear, a leading manufacturer of sustainable apparel, premiered a digital short at Farm Aid 25: Growing Hope for America Concert at Miller Park in Milwaukee on October 2, as part of its sponsorship of the event.

The video aims to educate consumers about the impact of pesticide use on the environment and farmers and encourages consumers to support organic farmers.

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 “We believe that if farmers and consumers alike understand the impact of organic farming practices, they will make better choices,” said Anthony Corsano, Anvil Knitwear CEO.

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In 2008, the company launched, an interactive website that chronicles the journey and environmental impact of a t-shirt, from cotton-seed to consumer, allowing users to interact with the farmers behind Anvil’s products.

And, in 2009, Anvil launched its AnvilSustainable tee, which supports farmers converting from conventional to organic farming practices. Farm Aid tees made by Anvil are available at the concert and online at

This is the second year in which Anvil has sponsored Farm Aid, a non-profit dedicated to supporting family farmers.

Anvil’s digital short is also available on Farm Aid’s YouTube channel and was shown on site at the concert at brand’s product showcase.

Anvil Knitwear, Inc., a manufacturer of sportswear and accessories, is a leading company in the sustainable apparel industry with its AnvilOrganic, AnvilRecycled and AnvilSustainable brands.

Anvil released the information Monday, Oct. 4.

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