NUSH: Anushka Sharma Launches New Apparel Line
Bollywood actress Anushka Sharma has launched a new apparel line under the brand name NUSH. Speaking about her new venture, Anushka Sharma said “My nature is such, that if I’m…
Arvind Announces Tie Up with The Children’s Place
Arvind Lifestyle Brands Ltd. in India announced today it has entered into a franchise agreement with The Children’s Place, a children’s specialty apparel retailer in North America. Arvind Lifestyle is…
Bendon and Playboy Introduce Intimate Apparel Collection
BIOFIT bra is joining forces with Playboy to launch a new collection of intimate apparel centered on its customized push-up bra technology. Bendon Group (Bendon), the intimate apparel company behind…
Chris Evert Brings Chrissie by Tail Line of Tennis Apparel
Legendary tennis star Chris Evert and Tail Activewear have collaborated on a new line of women’s tennis and active clothing. Inspired by Ms. Evert, the new line will be branded…
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Online Retailer Myntra to Sell WWE Apparel in India
Proline Exports, WWE’s apparel licensee for India, has tied up with India’s leading online retailer Myntra.com. The arrangement will see the entire range of Proline Exports’ WWE apparel for young…
Comfort Revolution Wirefree Bra with Smart Sizes
Bras are suddenly selling like hot cakes. Or at least marketers’ focus has increased on bras of different flavours. Picture this. Valentine’s Day just got a bit sweeter for female…