PM Modi’s ‘Make In India’ Campaign Inspires Bollywood Film Sui Dhaaga
For the first time ever, it is claimed, the logo of a Bollywood film has been made by artisans. The marketing team of Sui Dhaaga – Made in India wanted to celebrate the rich and diverse culture of making Indian handicraft.
So the team reached out to local artisans and craftsmen from across the country to create the logo of the film in their unique stitching styles.
“It has taken six months to plan, research and execute our logo in 15 different styles that celebrates our country’s diversity and entrepreneur spirit,” said Manan Mehta, VP – Marketing and Merchandising, Yash Raj Films (YRF).
A film about finding love and respect through self-reliance, Varun Dhawan and Anushka Sharma starrer Sui Dhaaga – Made in India is a story that celebrates the spirit of self-reliance.
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The film claims that its plot is inspired by Mahatma Gandhi’s philosophy and takes a leaf out of Prime Minister Narendra Modi’s highly hyped Make In India campaign. While Varun plays the role of a tailor, Anushka plays an embroiderer in the film.
By creating a logo in as many as 15 different needle art forms from India, Sui Dhaaga hopes to create awareness of India’s culture among today’s youth and the impact that it leaves on modern design, fabrics and fashion at large.
Both actors, Varun and Anushka have been paired for the first time in this film. The National Award-winning, dream-team of director Sharat Kataria and producer Maneesh Sharma team up again for Yash Raj Films’ entertainer Sui Dhaaga – Made in India that is set to release on September 28 this year.
Photo / Video courtesy: YRF
