Raw Ads Get the Voice of Frances McDormand
Heartbreak, what the boss likes in her coffee and the “sweetness to tea ratio” are just a few of the scenarios featured in a humorous yet smart multi-million dollar TV…
Eva Mendes, Naomi Watts in Pantene Ads
Pantene has announced a new advertising campaign, featuring two of the most well-known women in Hollywood. Actresses Eva Mendes and Naomi Watts have been named new celebrity ambassadors for Pantene.…
Make Up For Ever with Unretouched Ads
Make Up For Ever, a Paris-based professional make up brand, is launching its first ever print and online make up campaign that has not been digitally retouched. It says the…
Why Consumers Ignore Most Media Ads
Although the digital space is considered to be a great place to target and reach consumers, when adults were asked which type of ads they tend to ignore or disregard…
Public Service Ads to Protect You from Flu
HHS Secretary Kathleen Sebelius announced Friday that the Department of Health & Human Services (HHS) is joining the Ad Council and Sesame Workshop, a non-profit educational organization behind Sesame Street,…
Why Web Users Hate Online Ads
Consumers feel that online ads are annoying and ill-constructed while TV and print advertising is more entertaining and relevant for them. Of more than 1,200 people surveyed for digital marketing…