Mobile Retail Traffic to Surge in Holiday Season
During this year’s November holiday season, an unprecedented 15 percent of people in the U.S. logging onto a retailer’s Web site are expected to do so through a mobile device,…
IBM Debuts Cloud Solution for Online Marketing
IBM has announced a new cloud-based Web analytics and digital marketing suite to help organizations automate online marketing campaigns across all online channels, such as web sites, social media networks,…
Cloud Analytics Software for Online Marketing
IBM has introduced its new cloud analytics software, Coremetrics Lifecycle, to help users capitalize on every marketing milestone. From customer acquisition to retention, marketers can make the most of their…
IBM Offers Cloud-Based Social Media Analytics
Tech company IBM has introduced a new, cloud-based software designed to help marketers gain real-time, actionable insight from data available across social media channels. The new software expands IBM’s business…