Covergirl Katy Perry to Release Prism
Music star Katy Perry is partnering with Procter & Gamble (P&G) beauty brand Covergirl for her first cosmetics campaign that will debut in the spring of 2014. Perry is on…
The Hunger Games: Catching Fire with Covergirl
Covergirl announced its first-ever major movie sponsorship of Lionsgate’s The Hunger Games: Catching Fire, scheduled for release in North American theaters on Nov. 22, 2013. Covergirl will launch an advertising…
Sofia Vergara Comes as Spokesmodel for Covergirl
Sofia Vergara joins a new modern family: she just signed her first beauty contract with Covergirl and announced it herself on Twitter and Facebook live from the set. The Emmy-nominated…
Taylor Swift is New Face of Covergirl
Covergirl Cosmetics says multi-platinum artist and 4-time GRAMMY award-winning star, Taylor Swift, will represent a new generation of luxury makeup – Covergirl NatureLuxe. The line, launching Jan. 2011, includes a…