Goodyear Goes Digital for Disney-Pixar’s Cars 2
The Goodyear Tire & Rubber Company has announced the details of its promotion of Disney and Pixar’s high-octane animated comedy adventure “Cars 2,” which opens in theaters on June 24,…
Transformers: Dark of the Moon Coming in 3D
Paramount Pictures announced Friday it will open Michael Bay’s Transformers: Dark of the Moon exclusively at 3D and IMAX locations across the country (U.S.) beginning Tuesday, June 28th. The movie…
Children’s Series “Dream Defenders” for 3net
3net, a joint venture 24/7 3D Network from Sony, Discovery and IMAX, and Tiny Island Productions, Singapore’s leading Stereoscopic-3D CG animation production company announced Wednesday a deal granting 3net U.S.…
Entertainment Majors Build 3D TV Network
The joint venture of Sony Corporation, Discovery Communications and IMAX Corporation unveiled Wednesday the official brand and logo for the first 24/7 fully programmed, general entertainment 3D television network in…
DreamWorks Rolls Out Marketing Plan for Megamind
DreamWorks Animation SKG, Inc. has announced its megaslate of marketing, licensing and promotional partners in support of the studio’s upcoming feature film release, Megamind, which comes to theaters on November…
Sorry, Only 2 Dimensions for Harry Potter
Warner Bros. Pictures has made the decision to release “Harry Potter and the Deathly Hallows – Part 1” in 2D, in both conventional and IMAX theaters. The film company says…