What Is the Role of M in the Success of Bond Brand?
Novelist Ian Fleming created the fictional character James Bond in 1953. Bond, codenamed 007, is a British secret agent working for MI6. So far, 26 Bond films have been made,…
Spectre Photographs on Display in Germany
Photographs from the set of Bond film Spectre taken by Anderson & Low are on display in Germany. Taking more than $850million worldwide, Spectre is one of the most successful…
Celebrations Begin for Global James Bond Day
Monday, 5th October, is official Global James Bond Day – a celebration of 53 years of the Bond franchise. This date marks the anniversary of the release of DR. NO…
Gillette Releases Bond Moments for Spectre
Starting on October 1, Procter & Gamble brand Gillette introduces its campaign “Bond Moments” inspired by the creator and author of James Bond, Ian Fleming. Fleming’s powerful and poetic words…
Daniel Craig as James Bond in Heineken Spectre TV Ad
As part of its integrated global Spectre campaign, international brewer Heineken has unveiled a new TV spot – titled “The Chase” – which features Daniel Craig as James Bond in…
James Bond Daniel Craig Gets UN ‘Licence to Save’
After designating the renowned actor Daniel Craig as the first United Nations (UN) Global Advocate for the Elimination of Mines and Explosive Hazards at Headquarters Tuesday, Secretary-General Ban Ki-moon thanked…