Exploring Beauty with a Blind Casting Call
To support its first-ever global creative platform, global beauty brand Bare Escentuals pursues a blind casting call to select the women that will appear in its ‘Be a Force of…
Shazam for TV to Show You How to Love
Shazam, a leading mobile discovery company, has announced that it has teamed up with VEVO and Grammy Award-winning music superstar Lil Wayne to launch the first music video incorporating Shazam…
Role of TV News for Latino Vote in U.S. Elections
Maria Elena Salinas, Univision Network’s co-host of “Noticiero Univision” and “Aqui y Ahora,” will be the mid-morning featured guest in a one-on-one interview during a special keynote session at the…
Healthy Air Campaign with New TV Ad
The American Lung Association says it has released a television advertisement Thursday in an effort to thwart Congressional attempts to weaken the Clean Air Act. This effort is part of…
Blockbuster Attacks Netflix to Rope in Buyers
While it can only be termed as a desperate move in a cutthroat market, Blockbuster is trying to poach rival Netflix customers by launching a limited-time promotion for latter’s customers…
How Distracted TV Viewers Behave
A survey reveals that most TV viewers surf online while watching TV and many people do other activities as well. The invention of the DVR system presented a hurdle for…