All’s Well between George Clooney and Nespresso
By Rakesh Raman
Is everything okay between Nespresso and its brand ambassador George Clooney, a leading American film star?
Yes, says Nestlé Nespresso. Dismissing the recent buzz in trade circles, the leading coffee brand issued a statement today, March 13, saying, “Recent reports regarding the longstanding relationship between George Clooney and Nespresso are unfounded.”
George Clooney continues in his role as Nespresso brand ambassador, it stated. “We are pleased with the relationship that we have built together over the last 7 years.”
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Indicating its intentions to sideline Clooney, Nespresso had recently roped in Oscar-winning actress Penelope Cruz (pictured above) as the face of Nespresso brand in U.S. and Canada.
The launch of the second phase of its television advertising campaign “The best café. Yours” with Ms. Cruz is supposed to increase brand awareness among coffee lovers amidst the recent growth of the single serve coffee market. “Nespresso. What else?” she said in the TV ad.
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Clooney was asked to represent Nespresso in other parts of the world, vacating the important markets of Americas for beautiful Ms. Cruz. Now, it was rumored that Clooney will be totally removed from the scene.
With today’s statement, however, the Swiss brand has given a kinda new lease of life to Clooney whose magnetism seems to be waning after Penelope Cruz decided to hold the Nespresso coffee cup in her kissable hand.
Headquartered in Lausanne, Switzerland, Nestlé Nespresso operates in almost 60 countries.
By Rakesh Raman, the managing editor of Raman Media Network.