Avatar Goes Interactive in Digital Pandora

Twentieth Century Fox Home Entertainment and Lightstorm Entertainment announce Avatar available digitally with first-of-its-kind interactive features in the “Avatar iTunes Extras Special Edition” beginning on Tuesday, Dec. 20.

The new edition lets fans deconstruct some of the movie’s most memorable scenes to reveal how James Cameron applied special effects to create the breathtaking world of Pandora. It is available at www.iTunes.com/Avatar for pre-order for $19.99 HD/$14.99 SD.

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Fans can experience the global box office sensation, as they control scene deconstructions in simultaneous views. This new feature will also enable consumers to interact with the performance capture and visual effects levels in 17 of the film’s scenes.

Green Screen X-ray gives users an interactive look through the visual effects levels to see the original green screen footage behind a pivotal scene.

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“Digital platforms like iTunes usher in new ways to interact with and watch movies like Avatar,” said Aubrey Freeborn, senior VP of Marketing, Twentieth Century Fox Home Entertainment. “These new interactive features enhance the experience and encourage digital ownership.”

[ Also Read: How to Use Digital Media to Sell Movies ]

“Avatar iTunes Extras Special Edition” also features an original screenplay by James Cameron, Cameron’s scriptment (a novella with some scenes broken out into dialogue), a gallery of 1,700 images and more.

Avatar, the Oscar and Golden Globe winning epic, is the highest-grossing film of all time, generating nearly $2.8 billion in worldwide box office. Avatar is also the top-selling Blu-ray disc of all time.

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