Fuel-efficient Vehicles Help Ford Drive Fast

Ford’s newest vehicles helped the company continue to grow as Ford, Lincoln and Mercury dealers delivered 166,092 new vehicles in July – a 5 percent increase versus a year ago, when “Cash for Clunker” sales started to surge.

Year-to-date sales totaled 1.12 million, up 24 percent, with growth across Ford’s full family of cars (up 21 percent), utilities (up 19 percent) and trucks (up 32 percent).

“Customers are rewarding Ford for providing the performance they want and the fuel economy they need,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “New class-leading powertrains are the ‘secret weapon’ in every new product we are bringing to market.”

The Ford Fiesta, which offers 40 miles per gallon EPA highway fuel economy, eclipsed 3,000 sales in its second month in America and has been well-received by California customers, says the company.

Highly acclaimed in Europe, Asia, and North America, company says the Fiesta is the first car developed under the ONE Ford global product development system.

Sales for the 2011 F-Series Super Duty were 63 percent higher than a year ago, capturing more than 50 percent of the heavy duty pickup segment. Ford announced it will begin production of the most powerful diesel engine ever installed in a heavy-duty pickup (best-in-class 800 lb.-ft. of torque and 400 horsepower).

In addition, it says the Super Duty’s 6.7-liter Power Stroke diesel will provide improved fuel economy – a full 20 percent better fuel efficiency than the 2010 model.

“In an industry-first customer loyalty program, Ford will provide the power upgrades free of charge to all current owners of a 2011 Super Duty diesel pickup,” said Czubay.

Retail sales for the Mustang were 43 percent higher than a year ago. Since the arrival of the 2011 model featuring new V-6 and V-8 engines with more horsepower and improved fuel economy, Mustang’s share has climbed to levels not seen since January 2009, according to the company.

RMN News

Rakesh Raman