A study reveals that the world’s fresh water supply is facing a major crisis. As the world’s population is going to increase from 7 billion now to over 8 billion by 2025, fresh water scarcity will pose a major threat to the human existence.
Seametrics, a growth research and manufacturing company, is sharing an infographic (given below) highlighting the global water crisis. Among other findings, it states that the world’s population has doubled in just 40 years, while the fresh water use has quadrupled in the same period.
Today, some major steps are being taken to deal with the persisting water crisis. Unilever, through the Unilever Foundation, in partnership with PSI (Population Services International) announced the launch of Waterworks, a not-for-profit programme that will provide safe clean drinking water to communities in need around the world. (Read: Unilever Launches Water Initiative on Facebook)
Similarly, Procter & Gamble (P&G) recently announced a milestone in their effort to save one life every hour through sharing clean drinking water.
Nearly a decade ago P&G began providing clean drinking water in developing countries through its P&G Purifier of Water technology, and has just shared its 5 billionth liter – saving an estimated 26,000 lives and preventing over 200 million days of illness.
Earlier, P&G announced that more than 350 bloggers participating in its social purpose Internet campaign, the GIVE HEALTH Clean Water Blogivation, have reached the company’s goal of providing 100,000 days of clean drinking water to people in developing countries. (Read: Can Bloggers Provide Clean Drinking Water?)
Recently, President Bill Clinton announced at the Clinton Global Initiative (CGI) Annual Meeting that legendary artist Smokey Robinson is aggregating celebrity social media feeds into a global Smoke Alarm.
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