Kate Moss made an exclusive personal appearance at Boots Sedley Place Friday to celebrate the launch of her latest fragrance, Vintage Muse.
“We were thrilled to have Kate Moss in Boots. It was a great opportunity for our customers to be able to get their Kate Moss Vintage Muse fragrance signed,” said Louise Cummings, general manager, Boots.
Among the other recently introduced fragrance brands is Purr. Known for her sophisticated yet playful personal style and envelope-pushing lyrics, platinum-selling recording artist Katy Perry offered her brand into beauty with the launch of her first fragrance, Purr by Katy Perry. (Read: Katy Perry to Debut Her Own Fragrance)
Global beauty company Avon transforms champion driver Carl Edwards’ need for speed into an exhilarating scent for men. NASCAR driver Edwards will serve as the face of the Avon’s latest fragrance, Turn 4XT. (Read: Carl Edwards will Add Thrill to Turn 4XT Scent)
Likewise, Victoria’s Secret models are stated to be the inspiration behind new Victoria’s Secret Bombshell, the latest addition to the brand’s fragrance collection.
The scent starts with an effervescent, fruity-floral base: Shangri-la Yellow Peony from China, Purple Passionfruit from the Brazilian jungle and rich Vanilla Orchid. (Read: Victoria’s Secret Unveiled with Fragrance Bombshell)
And Latin superstar singer Shaila Durcal decided to wear one of the sophisticated scents from the Degree Women Fine Fragrance Collection, a line of anti-perspirants and body mists, at the 11th Annual Latin Grammy Awards. (Read: Shaila Prefers Degree Women for Grammy Awards)
Kate took time to sign bottles of her fragrance Vintage Muse as well as meet some of her fragrance fans.
She also personally thanked Boots’ top fragrance consultants for their ongoing support of her fragrance portfolio.
Kate also judged a competition for the best ‘Vintage Look’ inspired by Vintage Muse – with the lucky winner winning GBP500 of shopping vouchers.
Kate Moss’ latest fragrance Vintage Muse is an alluring and elegant fragrance and opens with a sparkle of plum and rhubarb embraced with a rich addition of blackcurrant.
At its heart, radiant blooms of peony, purple violet and tiger orchid unveil a refined sensuality that is exquisitely feminine.
Finally, the floral tones give way to a velvety dry-down of white musk, ambergris and a touch of chocolate, enhancing the fragrance’s sophisticated nature.
It is available for GBP29/50ml.