Katy Perry to Debut Her Own Fragrance

Known for her sophisticated yet playful personal style and envelope-pushing lyrics, platinum-selling recording artist Katy Perry is set to extend her brand into beauty with the launch of her first fragrance, Purr by Katy Perry.

It is now available exclusively at Nordstrom U.S. stores and Nordstrom.com.

Teaming with Gigantic Parfums, Perry was deeply involved in the development of her signature scent. Purr by Katy Perry opens with a fresh citrus accord featuring peach nectar and forbidden apple with green bamboo.

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Supporting notes include a delicate bouquet of jasmine blossom, pink freesia and Bulgarian rose, balanced by vanilla orchid, white amber, creamy sandalwood and musk.

“I’m absolutely thrilled to finally introduce me in a bottle. There is a wonderful world of fragrances out there, but like with my music, I believe there is room for me and my own unique twist on it,” explains Perry.

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The eau de parfum, developed with Firmenich fragrances, is currently available at Nordstrom stores and Nordstrom.com in 1.7 and 3.4 fluid ounce bottles at a suggested retail price of $45.00 and $65.00, respectively.

Ancillary products will be released seasonally, beginning with a Valentine’s Day gift set, Gigantic Parfums said Monday.

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“Distilling Katy’s personal style for her own fragrance was the ultimate goal. Katy worked with our perfumers to capture the distinctive notes of her favorite perfumes and hand-sketched the bottle design by herself. Her vision is what brought us here today, and Purr by Katy Perry stands as a delicious reflection of her unique personality: confident, sexy, and just a lot of fun,” said Isaac Lekach, CEO of Gigantic Parfums.

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Singer-songwriter Katy Perry has gone from internet music sensation to bona fide international star in just two years. Her multi-platinum debut album, “One of the Boys,” released June 2008, generated four hit singles: “I Kissed A Girl,” “Hot N Cold,” “Thinking Of You” and “Waking Up In Vegas.”

The Grammy-nominated artist’s latest album, Teenage Dream, has already produced two #1 singles, “California Gurls” and “Teenage Dream,” with third single “Firework” just breaking into the charts.

Katy’s California Dreams 2011 tour kicks off in Europe next February. To learn more about Katy Perry, visit www.katyperry.com.

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Rakesh Raman