With the inauguration of Mumbai’s first metro-rail route, leading radio station 92.7 BIG FM has officially partnered with Reliance Metro to capture the enthusiasm for its listeners.
As part of the tie-up, the station has geared up for a number of on-ground as well as on-air activities to give the listeners all the up-to-date news of the much-anticipated beginning.
To kick-off the launch, 92.7 BIG FM went on-ground taking the Breakfast show with RJ Siddharth LIVE from the Mumbai metro itself.
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RJ Siddharth engaged with listeners and first-time commuters on the metro rail route giving real-time news updates regarding the look of the station, the facilities, the management, etc.
Also, Wednesday, June 11th, will see a special episode of Yaadon Ka Idiot Box with Neelesh Misra in which the ardent story teller narrates one titled ‘Mumbai Metro’ encompassing all the positive changes in the common man’s life with the start of the metro in the city.
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92.7 BIG FM has also introduced a dedicated show called ‘Mumbai Metro’ every day from 6 – 7pm hosted by RJ Dilip. To ensure safety for travellers, the radio network will also run ‘Do’s and Don’ts’ capsules with tips covering safety precautions while using the metro to travel.
According to the radio network, the tie-up between 92.7 BIG FM and Reliance Metro is an ideal combination of entertainment and information about the Metro that Mumbaikars have so eagerly waited for.
Photo courtesy: 92.7 BIG FM
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