Let’s All be Fútbol Fans with Supermodel Adriana Lima

Supermodel Adriana Lima
Supermodel Adriana Lima

As the 2014 FIFA World Cup Brazil is just a few days away, Kia Motors America (KMA) will leverage the star power of supermodel Adriana Lima – for a dual-language marketing campaign titled “For One Month, Let’s All be Fútbol Fans.”

The initiative includes TV, print, digital, social, point-of-sale and radio components as well as Kia serving as the presenting sponsor of pre-match shows on ABC and ESPN.

This marks the second time the brand and Lima have teamed up following her role in 2012’s “Drive the Dream” Super Bowl commercial.

[ Also Read: Summer in the Urban Jungle with Supermodel Adriana Lima ]

In “For One Month, Let’s All be Fútbol Fans,” the 2015 Optima midsize sedan and Sorento CUV deliver Lima to a football field, a man cave and a local watering hole to whip non-soccer fans and gets them excited for the month-long World Cup.

Related Articles

Released: EA SPORTS 2014 FIFA World Cup Brazil

Budweiser’s Rise As One for FIFA World Cup

FIFA World Cup Anthem: “Dar um Jeito (We Will Find A Way)”

FIFA World Cup: Coca-Cola Launches “The World’s Cup”

Nike “Winner Stays” Film in the Risk Everything Football Campaign

Coca-Cola vs. Pepsi: Cola Wars on the Football Field

Coca-Cola Releases ‘The World is Ours’ by Aloe Blacc

Budweiser and FOX to Release Football Documentary Films

Football Fans to Get Field Experience on Their Mobiles

DISH Network Prepares for Summer of Soccer

Free-to-Play PC Game EA SPORTS FIFA World in Open Beta

Studio Rio Presents: The Brazil Connection

McDonald’s Helps Youth Visit Brazil for FIFA World Cup

Bangalore Students Selected for FIFA Football Event in Brazil

Will Germany Win the 2014 FIFA World Cup?

Hyundai Goes Digital for Sonata with #BecauseFutbol

The three 30-second ads were created by David & Goliath and are available now for viewing at Kia.com/FIFA, and will make their broadcast debut when group play begins on June 12.

Beyond the English- and Spanish-language versions of the spots, additional footage and content is available at Kia.com, and campaign extensions include elements on Facebook, Twitter, Instagram, Vine, Google+ and Pinterest.

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea.

Support RMN News Service for Independent Fearless Journalism

In today’s media world controlled by corporates and politicians, it is extremely difficult for independent editorial voices to survive. Raman Media Network (RMN) News Service has been maintaining editorial freedom and offering objective content for the past more than 12 years despite enormous pressures and extreme threats. In order to serve you fearlessly in this cut-throat world, RMN News Service urges you to support us financially with your donations. You may please click here and choose the amount that you want to donate. Thank You. Rakesh Raman, Editor, RMN News Service.

RMN News

Rakesh Raman