NIKE, Inc. (NYSE: NKE), the world’s leading basketball brand, has unveiled the KOBE 9 Elite shoe at an event held at The Museum of Contemporary Art (MOCA) in Los Angeles.
The KOBE 9 Elite was designed using Nike Flyknit according to NIKE’s “Nature Amplified” design ethos, an approach focused on designing for the body in motion and fueled by scientific data and athlete insights.
“We are just scratching the surface of the potential of Nike Flyknit to transform the way we design shoes to meet athletes’ needs,” said Mark Parker, president & CEO of NIKE, Inc.
“The KOBE 9 Elite redefines the basketball shoe by combining power, strength, and flexibility with lightweight materials and a whole new method of manufacturing.”
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Designed with Kobe’s tech insights and design inspirations, the KOBE 9 Elite features three key technologies: Nike Flyknit, Flywire and Lunarlon, giving the shoe lightweight performance.
The design enhances the foot’s natural movements while providing Kobe with strength, durability and speed, plus all the benefits of natural motion where he needs it most, says the company.
The KOBE 9 Elite releases globally on Feb. 8, 2014, at Nike.com and select global retail locations.