The Academy of Motion Picture Arts and Sciences and humanitarian aid organization FilmAid International will host an Oscar Night event at the ’21′ Club in New York City in celebration of the 84th Academy Awards on Oscar Sunday, February 26.
Since 1990, the Academy has hosted a New York Oscar celebration for its East Coast members, many of whom are previous Academy Award winners or nominees.
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Meanwhile, focused on the Best Actor, Best Actress and Best Picture categories, the goal of a new project is to establish a model for measuring the volume and tone of worldwide Twitter sentiment to better understand moviegoers’ opinions.
The results are intended to illuminate how advances in technology can help identify important consumer trends. The idea is to measure social media sentiment related to the 84th Academy Awards. (Read: Social Media Sentiments for People’s Oscar)
This year’s Oscar Night event marks the first time the New York party will benefit a charity and celebrate the New York Film Industry. That organization, FilmAid International, uses the power of film and video to reach the world’s most vulnerable communities and refugee camps with messages that inspire, address critical shared needs and effect social change.
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“Giving back is always close to the Academy’s heart, and in FilmAid International, we have the perfect partners,” said Academy president Tom Sherak. “We’re thrilled that we can all come together to both celebrate this year’s nominees and advance the important work FilmAid is doing.”
The ’21′ Club, located at 21 West 52nd Street, has served as a shoot location for many of Hollywood’s most admired films including “All About Eve,” “Breakfast at Tiffany’s,” and “Wall Street.” Expected attendees include Beau Bridges, Alfre Woodard, New York Industry elite and more.