World Wildlife Fund (WWF) and Earth Hour today announced that Pocoyo would serve a third term as Earth Hour’s Global Kids’ Ambassador, spearheading the initiative to reach kids through a new partnership with the organization, Ocean Defenders Alliance Organization.
Earth Hour 2013, the global initiative in partnership with WWF, takes place Saturday, March 23rd from 8.30pm to 9:30pm local time as individuals, businesses, governments and communities are invited to turn out their lights for one hour to show their support for environmentally sustainable action.
Crossing borders of race, religion, culture, geography and society to unite in a single moment of contemplation for the planet, hundreds of millions of people participate in Earth Hour each year in celebration of their year-round commitment to protect and preserve the planet.
As part of the 2013 Earth Hour “I Will If You Will” campaign, Zinkia Entertainment is introducing Pocoyo’s Ocean Cleanup Game, available beginning March 18th through Earth Hour’s website (www.earthhour.org) and the Official Pocoyo Facebook page (http://www.facebook.com/pocoyo).[ Also Read: My Open Message to Mark Zuckerberg of Facebook ]
If 100,000 children go online and play the new Ocean Cleanup Game, Pocoyo and his Friends have pledged to help collect over two tons of Ocean debris.
The cleanup will be carried out by Ocean Defenders Alliance whose mission is to eliminate dangerous man-made debris threatening ocean wildlife.
To promote the initiative, Pocoyo is featured in a new Public Service Announcement available for on-air broadcast and online across websites and social media platforms.
There will also be special Pocoyo Earth Hour activity booklets available for printing and distribution, as well as Pocoyo Earth Hour screensavers and wallpapers.
Founded in 2001, Zinkia is headquartered in Madrid, Spain and operates offices in China.