Pro football star Reggie Bush was traded for a $10 pizza in a new ad from Pizza Hut. The new spot heralds the return of the $10 Any pizza deal from Pizza Hut — any size, any crust, any toppings for $10.
“With taste and value that crush the competition, Pizza Hut is the only pizza worthy of being traded for a star like Reggie Bush,” said Kurt Kane, chief marketing officer at Pizza Hut.
“Consumers are becoming increasingly value-conscious and we’re satisfying their craving for a hot deal by bringing back $10 Any.”
In the new ad developed by The Martin Agency, Reggie Bush joins two fantasy football owners on a couch only to discover one owner has traded him in exchange for a $10 Supreme pizza from Pizza Hut.
In the end — after tasting the $10 Supreme pizza loaded with pepperoni, sausage, beef, mushrooms, red onions and green peppers — Reggie gives props to the fantasy owner on his smart trade.
Reggie is said to be the first pro football player to star in a Pizza Hut commercial in more than a decade. It was announced Monday, Sept. 19.