Solo Releases “World’s Largest” Message in a Bottle

The Norwegian soft drink brand Solo says it will release the “world’s largest” message-in-a-bottle in the ocean currents outside of Tenerife on March 13th.

The project also involves polar explorer Jarle Andhøy and the owner of Koeningsegg supercars. People worldwide can follow the journey live on Facebook.

Inside the bottle is a case of Solo and a 12 square meter personal letter to the finder.

“We believe Solo is the best soda in the world, but unfortunately not enough people outside of Norway have had the chance to taste it yet. Deciding who should be the lucky ones to get a taste was too heartbreaking, so we decided to leave it to the ocean currents,” says Joakim Sande, CEO of Solo.

The Making of The Worlds Largest Solo Message-In-A-Bottle from Niche AS on Vimeo.

Bård Eker, the co-owner of such companies as Hydrolift, Koenigsegg and Eker Design Group, has been in charge of creating the 2.5 tons and 26 feet long bottle.

It has insurance and the required navigation lights for a drifting object in international waters, not to mention solar panels, satellite-connection and tracking technology.

A 140-liter fresh water tank with remote controlled nozzles will clear the lenses of the custom made camera which will upload a picture every 8 hours. “It just might be the greatest bottle ever made…probably the most expensive one too,” says Eker.

On Solo’s Facebook page people can track and guess exactly where the bottle will end up.

The launch is Wednesday March 13th at 11.30am at Marina San Miguel, Tenerife.

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