India’s Prime Minister Narendra Modi believes that the government’s Swachhta Abhiyan (cleanliness campaign) is touching people’s lives.
He said that while no one likes dirt or dirty surroundings, the habit of cleanliness takes some effort to develop.
Modi was delivering the inaugural address at INDOSAN – the India Sanitation Conference – in New Delhi today.
He said children are increasingly conscious about issues regarding cleanliness, adding that a healthy competition is now developing among cities and towns, for promoting cleanliness.[ आओ मिल कर करें एक नये और समृद्ध भारत का निर्माण ]
Appreciating the media for its positive role, the Prime Minister said that if there is someone who has furthered the cause of cleanliness more than me, it is the media.
He emphasized that cleanliness is not something to be achieved by budget allocations. It is rather, something that should become a mass movement.
Recalling Mahatma Gandhi’s Satyagraha to free India from colonial rule, Modi said that today there has to be Swachhagraha to make India free from dirt.
He said re-use and recycling have been our habits for a long time. He added that these need to be made more technology-driven.