Universal Pictures, Illumination Entertainment and The Nature Conservancy announced Friday the launch of their environmental action campaign “The Lorax Speaks.”
The project aims to start a movement that generates support and awareness to save one of the planet’s most endangered tropical forests. The Atlantic Forest in Brazil once spanned 330 million acres and has been reduced to a mere 7 percent of its original size.
The Forest is home to more than 2,000 animal species and approximately 20,000 species of plants, many of which can only survive in this Forest.
The Nature Conservancy’s “Plant a Billion Trees” (www.plantabillion.org) is a campaign to restore Brazil’s Atlantic Forest.
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People are invited to customize their Facebook profile pictures to help raise awareness for “The Lorax Speaks” project. In addition to spreading awareness, there is an opportunity for people and groups to make direct contributions to The Nature Conservancy to help plant trees in this threatened Forest.
The app is available on the official Dr. Seuss’ The Lorax Facebook page (www.facebook.com/theloraxmovie).
The movement was started by a donation from Universal Pictures, as well as support from the Audrey S. Geisel Dr. Seuss Foundation, Seventh Generation, HP, Mazda and IHOP, to The Nature Conservancy’s “Plant a Billion Trees” campaign.
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“As we bring Dr. Seuss’ The Lorax to filmgoers, it remains crucial to honor the spirit in and the message of Dr. Seuss’ timeless book,” said Josh Goldstine, president of Marketing, Universal. “Through this donation to The Nature Conservancy, we hope to further a conversation among the audience about serving as stewards of our environment.”
Facebook fans will be encouraged to “speak for the trees” by personalizing their profile pictures with custom Truffula Trees from the film. They will join the cast of Dr. Seuss’ The Lorax—Danny DeVito, Ed Helms, Zac Efron, Rob Riggle and Betty White—in pledging their support.
The reforestation efforts will be helmed by The Nature Conservancy in a way that is ecologically sound and economically advantageous to the local population through its “Plant a Billion Trees” campaign.
Photo courtesy: Dr. Seuss’ The Lorax / Facebook