Warner Bros. Consumer Products (WBCP), Warner Bros. Home Entertainment (WBHE) and Warner Bros. Entertainment Corporate Responsibility (WBE) announced Thursday a partnership with Habitat for Humanity to launch “There’s No Place Like Home.”
It is a campaign celebrating the 75th Anniversary of the classic film, The Wizard of Oz. The year-long program kicks off with a digital fundraising campaign and, throughout the year, will feature several themed initiatives and events supporting Habitat for Humanity’s work to create decent, safe and affordable housing in partnership with low-income families.
Warner Bros. and Habitat for Humanity will offer a dedicated website and corresponding Facebook application where consumers can support the “There’s No Place Like Home” campaign throughout the year.[ Also Read: RMN Company Launches Multimedia Entertainment Project ]
All donations to the campaign will support Habitat for Humanity’s mission to create housing in partnership with low-income families. The campaign will also feature local Habitat for Humanity build events around the country, kicking off with a marquee event in the greater Los Angeles area’s city of Long Beach on Sept. 24.
The event will be co-sponsored by IMAX and will be supported by the Chuck Jones Center for Creativity and Cafe Press.
[ Advertisement: RMN Company’s Digital Marketing Services ]
Beginning Sept. 20, The Wizard of Oz 3D will be presented in the immersive IMAX 3D format and return to the big screen for an exclusive one-week engagement in IMAX theatres across North America.
Following the IMAX theatrical release, on Oct. 1, Warner Bros. Home Entertainment (WBHE) will release a limited and numbered The Wizard of Oz 75th Anniversary Collector’s Edition, which will consist of a five-disc set including Blu-ray 3D, Blu-ray, DVD and UltraViolet versions of the film.