Hooters announced today that its nationwide wing-eating competition, in partnership with Major League Eating (MLE), will conclude its tour with a grand finale event on Thursday, July 26 at 7 p.m. where it all began at the original Hooters restaurant in Clearwater, Fla.
The professional eaters — all of whom qualified for the championship by winning one of a dozen regional events around the country — are expected to eat an average of around 120 wings in 10 minutes.
Hooters will crown the wing-eating world champion during a special event as part of a weekend celebration of National Chicken Wing Day, which is Sunday, July 29. That day, participating Hooters locations across the country (U.S.) will offer a special promotion, “buy 10 wings, get 10 wings free” for dine-in guests.
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Recently, Hooters of America announced that Fort Smith Hooters Girl Kaylee Farris has been named Hooters Girl of the Year 2012. This honorary title is given to one Hooters Girl every year, who exemplifies all the qualities of an ideal Hooters Girl. (Read: Kaylee Farris Named Hooters Girl of the Year)
“We invite all Hooters fans to stop by the original Hooters restaurant in Clearwater Florida and help us celebrate our heritage and crown the first world wing eating champion,” said David Henninger, CMO, Hooters of America, LLC.
The Hooters Wing-Eating World Championship tour kicked off in Augusta, Ga., during the Masters Golf Tournament on April 5 with Major League Eater Sonya “The Black Widow” Thomas.
Regional competitions took place throughout the summer and the finalists of those contests will compete for the title of “Wing-Eating World Champion” at the original Hooters of Clearwater.
This is the first time the chicken wing eating discipline has been part of a championship circuit to identify and crown an official world champion.
Hooters wing fans can watch the contest, which will be streamed on Facebook and learn details about the finale event through Hooters Facebook page.
Hooters of America, LLC, is the franchisor and operator of over 430 Hooters restaurants in 44 states and 27 foreign countries.