Why Consumers Ignore Most Media Ads
Although the digital space is considered to be a great place to target and reach consumers, when adults were asked which type of ads they tend to ignore or disregard…
China Making Hot Games for Virtual Players
As the global video gaming market is picking up steam, China is emerging as a leading game supplier to the game aficionados. Today, major games producers in China are offering…
Now Get 3D Green Hornet on Your Mobile
In anticipation of the U.S. release of the 3D action-comedy The Green Hornet on Jan. 14, 2011, Sony Pictures has launched The Green Hornet On-The-Go campaign. It will enable moviegoers…
A Walk in My Shoes Movie on NBC
Procter & Gamble and Walmart will premiere their made-for-TV family movie, “A Walk in My Shoes,” starring Nancy Travis, Philip Winchester and Yara Martinez on Friday, Dec. 3, 2010 at…
Netflix Offers More Options to Film Lovers
The leading Internet movie subscription service Netflix and multi-faceted company FilmDistrict have signed a multi-year agreement through which first-run, theatrically-released films distributed by FilmDistrict will be licensed to Netflix. The…
Avon Voices for Global Online Singing Contest
Avon Products, Inc. has launched “Avon Voices,” its first-ever global online singing talent search and songwriting competition in celebration of its 125th anniversary. Nearly two hundred chosen global contenders will…