China Making Hot Games for Virtual Players

As the global video gaming market is picking up steam, China is emerging as a leading game supplier to the game aficionados. Today, major games producers in China are offering their new games to meet the emerging demand. Inc., for example, China’s leading online games and wireless value-added services group, today (Dec. 3) announced that its massively multi-player online role-playing game (MMORPG) subsidiary,, will begin open-beta testing of San Jie Qi Yuan, Changyou’s second 2D turn-based cartoon-style MMORPG, today.

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San Jie Qi Yuan was licensed from a game studio in China and is operated by Changyou’s wholly owned subsidiary, I.C.E. Entertainment.

Adapted from one of the four great classical novels, Journey to the West , the game allows users to experience fast-paced martial arts combat in entertaining 2D graphics within a mythical fantasy world in ancient China.

Players can also extend their virtual experiences by engaging in other fun activities like gardening, home building, etc., or sharing stories with friends through the built-in chat function.

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Dewen Chen, Changyou’s president and chief operating officer, commented, “This is the first product delivered by I.C.E. Entertainment since it joined the Changyou family. This game brings a fun mix of real-time fighting and turn-based combat that should help attract a new audience to Changyou’s platform and further diversify our portfolio.”

Another company Perfect World, a leading online game developer and operator based in China, today announced the introduction of a new martial arts MMORPG, “Heaven Sword and Dragon Saber.”

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Adapted from Louis Cha’s novel of the same name, the game will immerse players in a virtual realm of martial arts fighting. Players can choose from three different factions and experience dynamic, life-like combat in five unique fighting modes. Players can also choose their own way to play and enjoy different gaming experiences.

Michael Chi, chairman and CEO of Perfect World, commented, “Our upcoming martial arts MMORPG, ‘Heaven Sword and Dragon Saber,’ is a solid addition to our diversified game portfolio.”

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The game runs on Perfect World’s proprietary EPARCH engine, delivering more vivid graphics with finer details and an overall more sophisticated visual effect, says the company.

Moreover, the game incorporates the company’s “AX” system, a new server technology that enhances gamers’ interaction between different servers.

Game developers are not only augmenting the backend tech infrastrucure, but they are also devising new distribution models to expand the marketing reach for their offerings.

For example, Microsoft has decided to sell PC games through a Web store. The Games for Windows Marketplace will offer PC gamers an array of games. (Read: Windows Opening Gates for Games on Demand)

Microsoft has announced the Games for Windows Marketplace, a new online PC games store. It will combine the convenience of the Web with the instant distribution of on-demand games.

Photo courtesy: Microsoft

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Rakesh Raman