Bacardi Brings Spirit for Life, Caring Together

Spirits company Bacardi Limited celebrated its spirit of social consciousness through a month-long series of employee volunteer projects in communities around the world.

The wide array of projects highlighted the Bacardi initiative to support general and environmentally sustainable communities.

Through its “Spirit for Life, Caring Together” corporate responsibility (CR) program, Bacardi highlights the uplifting and hands-on work done by its employees.

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Bacardi employees donated blood, restored beach and coastal areas, raised money for food banks, renovated gardens for the elderly and poor, donated clothes and cleaned up parks and community centers. They also cared for homeless animals, planted trees and helped protect wildlife.

The overarching theme of the CR month focused on environmental sustainability. This theme reinforced the company’s decision to cut its use of natural resources and maximize reduction of its carbon footprint, waste and water usage.

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Over the past six years, Bacardi says it has reduced its water consumption globally by 50 percent and cut energy use by 33 percent.

Family-owned Bacardi also focused its efforts on supporting disadvantaged people who live in a diverse set of communities around the world and lack basic resources like food, water, shelter and clothing. It was announced today, July 1.

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Rakesh Raman