Acura “Made for Mankind” Ad Campaign
Acura today unveiled a new multi-channel advertising campaign for the all-new 2014 MDX entitled “The Extremely New MDX – Made for Mankind.” The campaign highlights the complete technical transformation of…
Shazam to Improve Impact of TV Advertising
Leading media engagement company Shazam has launched the “Shazam Engagement Rate,” a new Shazam for TV advertising metric that aims to enable brands to more accurately gauge the effectiveness of…
Marriott Hotels’ Global Marketing Campaign
Marriott Hotels, the signature brand of Marriott International (NYSE:MAR), launched Monday a new multi-year global marketing campaign called “Travel Brilliantly.” The campaign reflects the lifestyle of the next generation of…