Paula Radcliffe in Pampers Little Athlete Campaign
Pampers, a P&G brand, has teamed up with Paula Radcliffe, Olympic Games marathon runner and mum to Raphael (18 months) and Isla (4 years), to launch the ‘Pampers Little Athlete’…
Travis Pastrana in Dodge Dart for Global RallyCross
Dodge and SRT Motorsports announced today, March 26, an all-new 2013 Dodge Dart rally car piloted by four-time Rally America Champion and 17-time X Games Gold Medalist Travis Pastrana will…
Meet the GoPro Winter X Games Athletes
Cameras company GoPro congratulates its athletes competing in Winter X Games Tignes, France. GoPro athletes were big contenders who rounded out the podium; winning five medals combined, with Shaun White…
Kohl’s ‘Shop to Win’ Campaign with Olympians
Kohl’s Department Stores (NYSE: KSS) announced its spring integrated marketing campaign, featuring Olympic gold medalists Dara Torres (swimming), Mia Hamm (soccer) and Lindsey Vonn (skiing). Debuting today, March 19, the…
Scholastic to Publish “Jeremy Lin: Rising Star”
Scholastic, a global children’s publishing company, says it will publish “Jeremy Lin: Rising Star,” a biography on basketball sensation Jeremy Lin, the first one geared to kids ages 8 and…
Nissan to Make Peyton Manning a Titan
As fans speculate on whether future Hall of Fame NFL quarterback Peyton Manning will sign with Tennessee, Denver, or some other team, Nissan North America has just sweetened the deal…