Dark Knight Rises with Diet Mountain Dew
Mountain Dew and Dale Earnhardt Jr. brought “The Dark Knight Rises” to Brooklyn, Michigan for a few laps on Thursday, June 14. Earnhardt, who will be driving a special No.…
GoPro Welcomes Surfing Champion Kelly Slater
Cameras company GoPro has taken 11-time Association of Surfing Professionals (ASP) World Champion, Kelly Slater, in its team of athletes. “I’m stoked. I’ve had a lot of fun with the…
Revealing the Secrets of Hockey Playoff Beards
No one takes beards more seriously than pro hockey players and their fans, who toss their blades each April when the playoffs begin, says Royal Philips Electronics. The road to…
Supermodel Kate Upton Goes with Axe Shower
To celebrate the launch of Unilever brand Sport Blast, AXE is partnering with Kate Upton and pro football player Jason Pierre-Paul. The two will square off in a series of…
Hyundai Calls Rhys Millen for Formula Drift Series
Hyundai Motor America has announced its continued partnership with Rhys Millen Racing (RMR) to compete in the 2012 Formula Drift series. Hyundai will be lead sponsor of the RMR Genesis…
Tiger Woods to Play New Game on Facebook
Tiger Woods and his Foundation have launched a fundraising campaign where fans can send 10 deserving students to college through the Earl Woods Scholarship Program. Created in 2006, the program…