Lionel Messi Writes: Don’t Go Down
Lionel Messi and Gatorade – a division of PepsiCo – released Thursday the first of 10 handwritten letters from the FC Barcelona superstar and five-time World Player of the Year.…
Six Athletes Join Budweiser Team for Rio Olympic Games
The official beer sponsor of Team USA has recruited six athletes to join Team Budweiser for the Rio 2016 Olympic and Paralympic Games. From a decathlete to a Paralympic triathlete…
Neymar to Lead Brazil’s Gold Quest at Rio 2016 Games
The way looks open for football superstar Neymar to pursue Olympic glory in his home country at the Rio 2016 Games after his club, Barcelona, sent a letter to the…
Coca-Cola Ropes in Jordan Spieth for Sports Marketing
Coca-Cola announced Wednesday that golfer Jordan Spieth will become an ambassador for the brand’s sports marketing campaigns and beyond. The new multi-year partnership will feature Spieth in television advertising, digital…
Nominees for FIFA Ballon d’Or Awards Revealed
The contenders for this year’s FIFA Ballon d’Or Award for the best player of 2015 and for the FIFA Women’s World Player of the Year 2015 Award have been announced.…
David Beckham: Sexiest Man Alive
According to Time Inc.’s People, David Beckham is confident bending it like you-know-who, rocking a bespoke suit, even posing practically shirtless at a People photo shoot. But at heart, he’s…