It is said that every year an estimated 800,000 children are reported as missing in the United States. Comcast has launched Missing Kids On Demand and an online service, which is a public service initiative.
It will make information about missing children available to Comcast video customers and consumers across the United States.
The new initiative is in partnership with the National Center for Missing & Exploited Children (NCMEC) and was introduced Thursday, Jan. 27. It is at xfinity.com/news/missingkids.[ Also Read: Singer Debbie Gibson Helping Poor Children ]
“The best way to help find a missing child is to get the message out as broadly as possible,” said Ernie Allen, president and CEO of NCMEC. “Our partnership with Comcast enables us to reach millions of homes across the country we may not otherwise reach and empowers viewers with the resources they need to help solve cases.”
“Our On Demand and online platforms have a strong track record of helping raise awareness for important issues,” said Diana Kerekes, VP Entertainment Services, Comcast.
“We’ve seen real success with other public service initiatives available on our platforms such as Police Blotter and the Pink Ribbon Campaign, and we hope this partnership can help drive awareness of missing children and the efforts of NCMEC and law enforcement.”[ Also Read: Tamara Tunie Speaks Up to End Child Abuse Deaths ]
The service features 20 video profiles chronicling missing child cases from across the nation. Each video provides relevant details about the child’s case, including the name of the missing child, city of the disappearance, possible whereabouts, likely abductors and photos.
In cases where the child has been missing for a long period, an age progressed photo showing what he/she may look like at a more recent age will also be available.[ Also Read: Haiti Children Still Suffering after Quake ]
In addition, during the airing of each profile, the NCMEC’s toll-free 24-hour national missing children’s hotline (800-THE-LOST) will be displayed on the bottom of the profile, so viewers can report tips should they have any information.
The NCMEC website will also be available for viewers to report tips online at www.missingkids.com.
This public service initiative is modeled after Comcast’s Police Blotter On Demand, which shows profiles of local “Most Wanted” criminals and is created in partnership with local law enforcement authorities.
Photo courtesy: Comcast Corporation
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