Gerber’s Facebook Search to Find Baby Ad Star

Gerber Products Company, part of the Nestle family, announced today the launch of the Gerber Generation Photo Search III on its Facebook page.

Starting today, parents of children up to 48 months of age are encouraged to upload their favorite photo of their children for a chance to win the search grand prize – a $50,000 cash prize and the opportunity to star in an upcoming advertisement for Gerber. Photo entries are being accepted through Aug. 26.

“We’re excited to bring back the Gerber Generation Photo Search as we know our Facebook fans have been eagerly awaiting the chance to enter their children,” said Cathy Abramski, head of Consumer Communications & Business Planning, Nestle Infant Nutrition.

[ Also Read: Why You Should Not Advertise on Facebook ]

This is the third annual Gerber Generation Photo Search. Last year, according to the company, more than 156,000 entries were received and Tate Rosendahl of Springfield, Mo. was selected as the winner. Tate received a $50,000 cash prize and traveled with his family to New York to shoot his ad.

Parents can visit the Gerber Facebook page and enter their child into the photo search by uploading a picture under the appropriate Start Healthy, Stay Healthy Milestone during the entry period.

[ Also Read: Meet the World’s Top Child Photographers ]

At the end of the entry period, a panel of Gerber Generation judges will set out to find photos of children from birth to preschool age that demonstrate visual appeal, expressiveness and consistency with Gerber’s heritage and its Start Healthy, Stay Healthy mission. The child’s photo that best meets these criteria will be selected as the Grand Prize winner.

In addition to the Grand Prize winner, six Milestone winners will be selected from each Start Healthy, Stay Healthy Milestone category – Birth+, Supported Sitter, Sitter, Crawler, Toddler and Preschooler.

The Milestone winners will each win a $10,000 Gerber Life College Plan ($10,000 value at 10 year maturity. The contest is available for U.S. residents 18-75. Milestone winners will be determined based on Facebook fan votes.

You can visit the Gerber Facebook page ( for more search details and for tips on how to capture memorable photos of your child from renowned New York photographer Evan Kafka.

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Rakesh Raman