Heidi Klum Stands Up to Fight against Cancer

Stand Up To Cancer (SU2C) says celebrity ambassador Heidi Klum will be featured in a new public service announcement (PSA) that will appear first in PEOPLE magazine’s World’s Most Beautiful issue.

Klum brings her supermodel glamour to the fight against cancer, posing in a grey SU2C sweatshirt in the PSA, photographed by Rankin. The special issue of PEOPLE hits newsstands April 15, 2011.

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By 2030, it is projected, America’s senior population will reach 20 percent of the population – 78 million people. And a new survey indicates that Americans feel increasingly helpless about their personal cancer risk as they grow older.

So, the American Institute for Cancer Research (AICR) has highlighted the emerging research showing that even in later life, many cancers can be delayed or prevented through regular physical activity and a plant-based diet. (Read: How to Lower Your Cancer Risk)

[ Also Read: Univision Helps Children with Cancer at St. Jude ]

Sweatshirts similar to the one worn by Klum can be purchased for $45.00 at the SU2C store here: http://bit.ly/su2cshirt, with net proceeds going directly to support collaborative cancer research by multidisciplinary “Dream Teams” of scientists.

“If you don’t want to be OUT, you can be IN by joining me and the Stand Up to Cancer movement in the fight against cancer. Let’s all say Auf Wiedersehen to cancer together!” said Klum.

The PSA’s message, “It’s Up 2 All of Us to Stand Up To Cancer,” conveys the importance of collaboration. With one in two men and one in three women in the U.S. diagnosed with cancer in their lifetimes, the campaign calls on everyone to stand together to change those dire odds.

[ Also Read: What Celebs Do to Keep You Healthy ]

“We’re deeply grateful for Heidi’s support,” said Laura Ziskin, the Stand Up To Cancer co-founder who produced SU2C’s two major broadcast fundraising specials.

Among other activities, SU2C awards Innovative Research Grants to individual investigators pursuing high-risk, potentially high-reward cancer research.

It is a program of the Entertainment Industry Foundation (EIF), a philanthropic organization for the television and film businesses.

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Rakesh Raman