Jupi Goes Online to Offer One Dress A Day
One Dress A Day site provides shoppers with a daily fashion fix by offering one new limited edition dress every single day, 365 days a year.
Debuting with ‘The Stockholm’, a skater style, and consecutively offering new dresses daily that tap into various style profiles, the company has launched a new e-commerce platform.
“Consumers want everyday newness and variety to feed their hunger for online shopping in a world that’s based on instant gratification,” notes Bruno Schiavi, chairman – founder of both One Dress a Day and its parent company, Jupi Corporation.
[ Also Read: 15 Essential Areas of Digital Marketing ]Although the dresses, sized from XS to XL, are introduced daily, they will be available for 30 days or until supplies run out, says the company.
Made in the USA using Italian and French fabrics, the collection will average at a price of $169 per dress and feature intricate beading, classic cuts, and feminine styles. It was announced today, August 19.
Established in 1996 by Australian fashion designer Bruno Schiavi, Jupi Corporation offers retail products for men, women and children including lingerie, underwear, shapewear, accessories, swimwear, outerwear, sleepwear and footwear.
