Kenneth Cole Says Save a Hide, Wear a Rubber

Fashion designer Kenneth Cole invites customers to join in the fight against HIV/AIDS with the launch of the new Kenneth Cole rubber accessory collection.

It includes a line of rubber accessories for him and for her that range in price from $18 to $198. Through the month of December, 100% of net profits from the sale of the rubber collection will be donated to AWEARNESS, The Kenneth Cole Foundation in support of amfAR, The Foundation for AIDS Research. 

The collection is available at Kenneth Cole stores in the U.S. and online at AWEARNESS.COM.

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Cheyenne Jackson is being recognized as an official “Change Agent” by the Foundation for his work as an international ambassador for amfAR. 

A “Change Agent” is a social activist who strives to help educate and encourage others to get involved.

“It’s not enough to want change. If you have the means to make a difference in someone’s life you have a moral responsibility to do so,” says Jackson. 

Cheyenne Jackson is a stage, film, and television actor who is currently appearing on NBC’s 30 Rock and is a guest star on Fox’s Glee.

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Kenneth Cole’s adage has been “What you stand for is more important than what you stand in.” 

Since 1985, Cole has been an advocate on behalf of AIDS research. He has often lent his creative voice to social messaging combating the stigma of HIV/AIDS. 

As chairman of amfAR, The Foundation for AIDS Research, he has worked tirelessly to help find a cure for the disease.

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AWEARNESS, The Kenneth Cole Foundation is a not-for-profit entity that raises awareness, increases prevention, supports education and eradicates stigma in the fight against HIV/AIDS.

Founded in 1985, amfAR is dedicated to ending the global AIDS epidemic through research.

“Save a Hide…Wear A Rubber” collection includes: rubber rain boots, tote, duffel, iPad case, luggage tag, zip and bifold wallets, and a bracelet, it was announced Friday, Nov. 19.

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Rakesh Raman