Macy’s Signs Deal for New Thalía Brand
Macy’s, Inc. (NYSE:M) announced Thursday it has signed a multi-year agreement for an exclusive new women’s fashion brand inspired by Thalía, an internationally recognized actor, recording artist, music producer, author and philanthropist.
The new brand – called Thalía Sodi – is expected to launch exclusively in 300 Macy’s stores and on macys.com in spring 2015 with dresses, tops, pants, shoes and jewelry. Additional categories are expected in future years.
“Thalía is one of the biggest stars on a global stage – a favorite artist and personality not only in the Latino community, but among fans everywhere who love her music, her style, her passion and her charisma,” said Terry J. Lundgren, chairman, president and chief executive officer of Macy’s, Inc.
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Thalía Sodi products will be designed and produced by Macy’s Private Brands organization based on Thalía’s viewpoint and lifestyle. She will provide marketing support, including serving as the brand’s model, spokeswoman and advocate.
“I am very excited and honored to partner with Macy’s, an iconic American brand that believes in our community, to launch a collection that will be fabulous, fun and flirty – truly representative of who I am as a Latina,” said Thalía.
Born and raised in Mexico City and now a U.S. citizen, Thalía began performing at age 9 and first gained attention with the group Timbiriche. She launched her career as a solo artist in 1990.
Thalía is a mother of two children and married to music mogul Tommy Mottola.
