Shiseido Gets Jennifer Connelly for the Future

As Shiseido Co., Ltd. celebrates its 140th anniversary, the company announced that it has signed Academy Award-winning actress, Jennifer Connelly, who previously represented the company in Asia. 

Connelly (pictured above) will be the namesake brand’s global spokesperson and face of its premium skincare line Future Solution LX. Connelly’s first advertising campaign as global spokesperson will debut this fall.

“I am honored to be working with Shiseido again and to be representing the Future Solution LX line globally,” said Jennifer Connelly. “Like Shiseido, I believe it is important to prepare now for our future well being. I look forward to sharing my journey with Future Solution LX with women worldwide.”

While this marks the first time the brand will be working with a global spokesperson, this will not be the first time Shiseido has worked with the classic beauty; more than two decades ago, Connelly appeared in an advertising campaign for a Shiseido makeup brand that was distributed in Japan.

“We are thrilled to welcome Jennifer back to our family as we celebrate our 140th anniversary,” stated Hiroshi Maruyama, general manager of the International Marketing Department at Shiseido Co., Ltd. 

This spring, Connelly is appearing in her latest feature film “Virginia.”  She has also starred in acclaimed movies including, “A Beautiful Mind,” for which she won an Oscar and Golden Globe for Best Supporting Actress, “Reservation Road”, “Blood Diamond”, “Requiem for a Dream” and “The House of Sand and Fog.”

Launched in 2009, Shiseido Future Solution LX is a premium skincare line that was based on Shiseido’s scientific research. Future Solution LX is available at select Shiseido counters worldwide. It was announced Thursday, Feb.2.

Shiseido was founded in 1872 as a Western-style pharmacy in Japan. The business gradually evolved into a cosmetics company.