Comfort Revolution Wirefree Bra with Smart Sizes

Bras are suddenly selling like hot cakes. Or at least marketers’ focus has increased on bras of different flavours. Picture this.

Valentine’s Day just got a bit sweeter for female fitness enthusiasts with the introduction of the Champion Sweetheart Compression Sports Bra.

This new sports bra represents a significant departure from the design of traditional compression sports bras by narrowing the straps and lowering the neckline to be more attractive – all without compromising exceptional support and fit. (Read: Sweetheart Sports Bra for Valentine’s Day)

Also, Victoria’s Secret launched the Gorgeous collection, now in Lace. The collection features a limited-edition push-up bra that adds 2 cup sizes as well as demi and unlined styles. (Read: Victoria’s Secret Revealed for Valentine’s Day)

The Lane Bryant Cacique unlined back smoothing bra is claimed to be the first and only full-coverage bra with LYCRA 2.0 technology to enhance comfort, stretch and fit retention. (Read: Tech Touch for Women’s Intimate Apparel)

Phoebe, an animated icon for Dillard’s Intimate Apparel, takes the viewer into the fitting room to watch a bra fitting in progress. The video stresses the importance of getting a professional “bra makeover” at least once a year. (Read: Fit Girl Reveals the Art of Bra Fitting)

Now, Bali Intimate Apparel says it has removed the drama from bra shopping and simplified finding your size on the rack with the introduction of the Comfort Revolution wirefree bra with Smart Sizes.

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With an easy-to-use chart, Smart Sizes’ shape-to-fit technology condenses 16 bra sizes into four, ranging from small to extra-large; this means fewer bras to try on, reduced time in the fitting room and a perfect fit every time, the company suggests.

“Simple is the new beautiful,” said Vicki Seawright, director of marketing, Bali. “To help women who may not have time to sift through a broad range of sizes to find one that will fit, we’ve developed the Comfort Revolution wirefree bra with Smart Sizes. It’s one flexible bra in four easy-to-fit sizes – which simplifies living beautifully daily.”

[ Also Read: Victoria’s Secret Angels on a Very Sexy Tour ]

Announced Tuesday, March 20, Smart Sizes, according to the company, features seamless stretch fabric to offer fit flexibility and comfort, thereby accommodating the two most important considerations for women when it comes to buying bras.

[ Also Read: Women Urged to Ditch Those Period Pads ]

The Comfort Revolution wirefree bra with Smart Sizes was designed for women who prefer fuller coverage. The Comfort-U design ensures stay-in-place straps and back, and knit-in zones provide targeted support, making Smart Sizes great for everyday wear.

The Comfort Revolution wirefree bra with Smart Sizes comes in an assortment of colors and prints. It is available for a suggested retail price of $34.

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Rakesh Raman